Council has decided to defer the proposed on-line British White bull sale until mid 2026. This will allow time for implementation of the digital marketing initiatives which will be vital in promoting the breed to a wider audience and hence the success of the auction.
Of interest, an article in Beef Central details the number of bull sales via auction in 2024 (physical on-property, multi-vendor sales or online) for the 10 major breeds which account for 94% of all bulls sold at auction. The data includes both registered and herd bulls. Clearance rates and prices are outlined here.
The sheer size of the market and the dominance of the 10 leading breeds highlights the importance of the Society laying the ground work for an on-line auction.
